While at Shive-Hattery, Tina has led the effort to redefine the marketing coordinator position in the West Des Moines office as well as throughout the company. Upon hire, the marketing coordinator position was highly task-oriented. Throughout her tenure at Shive-Hattery, she has restructured the position into a leadership role.
Tina spearheaded the effort to graphically enhance marketing materials, including proposals. Working in conjunction with the Office Director, she develops, manages and maintains strategic marketing action plans and yearly marketing goals. Additional responsibilities include assisting Shive-Hattery’s five marketing divisions to develop key marketing tactics and plans while organizing their monthly meetings. Her team also oversees all the photography for completed projects; advertising and sponsorships; public relations; and the graphic design/content development and writing of various marketing pieces, advertisements and display graphics for the office.
Tina earned her designation as a Certified Professional Services Marketer in June of 2007. She is one of three people with the designation in the state of Iowa.
Prior to her career with Shive-Hattery, Tina held various publication and graphic design positions after graduating from Central College with a Communication degree. During her junior and senior years at Central, she led the newspaper staff and the yearbook staff as editor. In addition to her "day" job, she is a freelance communication specialist offering writing, editing and graphic design services.
Born and raised in Newton, Tina now lives in West Des Moines. Her hobbies include fitness, Indonesian martial arts, reading, photography, and baking.
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